In the world of craft beer, there are thousands of individual beer names, and a push to stand out among competitors. Choosing a unique name is hard enough - but several high-profile instances of poorly chosen names and brand choices have made this task even harder. In this talk, beer writer Carla Jean Lauter will go over some practical tools and best practices for choosing beer names and branding, as well as talk about why inclusive branding is so important to the growing craft beer industry.
Carla Jean Lauter is a craft beer lover and investigator of all things beer-related. She started a craft beer website and blog "The Beer Babe" in 2007, sharing her thoughts as she explored what was new in beer, as well as brewery visits, trips and "beer adventures." Moving to Maine in 2009, she found herself surrounded by the Maine beer community and has been exploring it ever since. www.thelautertun.com @beerbabe (Twitter)